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Once you hear it, the ‘Gen Alpha melody’ is everywhere

 What to know

Danish musician Carl Martin discovered a recurring four-note melody in global pop music, dubbing it the "Gen Alpha melody." His YouTube video, showcasing this melody's prevalence, has over 3.3 million views. Musicologist Nate Sloan suggests the melody's cyclical nature resonates with digital-age listeners. Martin's research highlights the melody's emotional appeal and its independent emergence in various songs.

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